6 Advantages of Sports eCommerce Website
In the year 2014, the global retail eCommerce business crossed the astonishing mark of USD 1 trillion and stunned the world with more than USD 1.3 trillion sales worldwide. The revenue margins of this sector have since then shown exponential growth, amassing near about USD 4.1 trillion in the year 2020.
Surely there is no question about the potential of the eCommerce domain, but with great numbers come great challenges. The domain of eCommerce has transformed completely with the widespread accessibility of technology. Every individual today, in some way or the other, has been associated with an online purchase. According to Statista, in 2018 more than 1.8 billion people purchased goods online.
But why is everyone turning up to online stores these days?
Sports and Fitness: Taking the route online
Take the example of the sports and fitness world. People show crazy fandom for their favorite sports team, buy merchandise, bid for valuable collectibles, and support their home teams through various means. Although primarily restricted to conventional brick-and-mortar stores, the sports goods industry is rapidly shifting to the eCommerce domain and reaping unfathomable benefits as well. Biz4Commerce is an advanced MERN-based eCommerce platform that simplifies your struggle to build and run your own sports eCommerce online store. Our developers ensure you get state-of-the-art design and functional benefits to achieve better operability, sales and ultimately increased profits through your online store.
More and more businesses are looking for trusted platforms like Biz4Commerce to make sure their customers can get closest to an in-person shopping experience and comfort while shopping through their sports marketplace.
Is there a growing trend?
While operating from traditional brick-and-mortar stores, businesses were limited by space and stock. Not to forget, the customer inclination in the particular region also played an important role here. But with an eCommerce store, all these limitations seem to vanish.
A report published on Statista clearly shows the global eCommerce sporting goods sales surpassing USD 7.84 billion in 2018. The numbers seem pretty encouraging but there’s an important thing which you must not overlook. In order to stay competitive, businesses need to engage their customers across additional sales channels to acquire increased profits and market dominance. With an online sports marketplace, you not just benefit your shoppers but also get countless benefits for your business too. Let’s take a look.
Here’s how eCommerce is benefitting the sports industry:
1 Countless Product Portfolios
Apparently, every business associated with the sports industry is migrating on to the eCommerce domain to realize better sales and profit margins. This has essentially helped manufacturers and business houses to knock out the prevalent geographical barriers and the middlemen (third-party retailers). Now, a brand selling sports apparel and merchandise can facilitate product deliveries all-round the year that too directly shipped to its customer. This helps them deliver a better customer experience and also engage with a newer audience base by letting them select from a variety of their products conveniently.
2 Better Communication
With Biz4Commerce, you build a powerful and completely customizable eCommerce solution that simplifies the way you share information with your potential and existing customers. With a robust product management feature, you can easily update details, self-help guides, updates, and other promotional information on the product page. And also control the flow and functionality of your sports eCommerce store without much complexity and strain.
By regular updates and follow-ups, you can ensure customer satisfaction and prevent the risk of sales loss. With smart integrations, you can stay rest assured about the stock and also provide an optional alert to your customer about product availability to revive sales.
3 Understand your customers through analytics
By applying the capabilities of data analytics into the eCommerce segment, the business world is seeing improved growth potential of the online stores by manifolds. Rather than a rough assessment, analytical tools give you a factually correct estimation of your customers’ buying habits. Be it their favorite brand or type of sports merchandise; you can know it all.
Offering good product suggestions is just the base level 1 of it. If the customer data is collected and mined properly, you can essentially devise the perfect shopping experience on your eCommerce site. With an analytics engine working in the backend, elements like real-time information, immediate data results, and increased product stock can be used to deliver a better and more personalized shopping experience to your audiences.
4 Increased customer reach
As discussed in the point before, the eCommerce domain is independent of the geographical barriers that conventional brick-and-mortar stores face. This in turn means no matter if your store is of a small, medium, or large scale, you are equally capable to cater to the customers’ needs worldwide. The main advantage of stepping up to an online store is gaining boundless reach, thereby offering product or service deliveries anywhere in the world. In addition to this, your sports eCommerce store can now stay open 24/7 letting you earn more revenue across the expanded region.
5 Decreased operational costs
You may wonder how taking your sports goods store online would save you a great deal of expenses. First, you can save the cost of actually having a physical storefront. Furthermore, with features like automated checkout, billing, payment, inventory management, and operations you not only improve the efficiency of your business but do it with very few employees. With considerable savings and added profit, you may first offset the initial setup cost and later introduce lucrative discounts for your customers for boosted sales and conversion.
6 Effective conversion rate
A powerful search engine can help you attract new customers and ultimately persuade them to shop on your online marketplace. The success of physical sports goods and merchandise stores depends on a lot of factors including effective branding and customer relations. On the other hand, online retail businesses can easily get customers through effective SEO practices and promotional activities. The traffic driving in through SEO activities will mostly be relevant to your business offering, thereby increasing the certainty of a successful conversion and sale.
Building an eCommerce marketplace for your sports goods and merchandise business can turn out to be great. Both for business expansion and sales boost, opting for a trusted eCommerce platform to get a customized online store is the best choice to make. Biz4Commerce offers both enterprise and SaaS-based eCommerce products to build and run your online marketplace. Our developers bring in the necessary expertise and experience to take on any type and scale of eCommerce projects and turn them into a successful online store. Get a free consultation from our experts now. Contact us.