Magento vs Shopify vs Custom eCommerce Solution- Comparison

A suitable eCommerce platform will provide you 360-degree support in building, managing, and maintaining an online store. This is particularly essential for small businesses because of restricted budgets and resources. An eCommerce platform will help your business create and streamline a customer base, attract new customers, set off in-depth tracking of KPIs for your business and monitor your work staff.

Magento, Shopify, and WooCommerce power most of all the top 100,000 eCommerce websites on the world wide web. Combined, these three holds more than 50% of the eCommerce market share. Each of them has its own unique features, strengths, and weaknesses. This article will cover every detail of these platforms and compare them with a customized solution, thus helping you choose the right platform for your business.

An Overview of Shopify, Magento and WooCommerce

#1 Shopify

Launched in 2004, Shopify can help your business set up a functional eCommerce store within 15 minutes. Shopify is subscription-based but provides limitless merchandise creation, unlimited file storage, and much more. A total of 3,685,763+ websites are currently using Shopify, including top companies like Kylie Cosmetics, Tesla, Red Bull, Nestle, and Sephora. If you have no coding knowledge at all, this can be a good option. Additionally, small businesses/ individual led companies will benefit from this platform.

#2 Magento

In terms of building a retail website, Magento is a great option. It has built-in functions like changing languages and currencies, adding coupons, creating detailed reports, applying discounts for selected products, adding reviews and rating etc. There are about 757,462+ websites worldwide powered by Magento, including leading companies like 20th Century Fox, Christian Louboutin, Ford, Nike, and Land Rover. Magento should ideally be used if your business is a medium to a big enterprise or if you are looking to grow exponentially in the foreseeable future.

#3 WooCommerce

WooCommerce is an eCommerce plugin for WordPress, and so if you own a WordPress blog and want to sell something, this is the best choice. Because of its built-in features, you can seamlessly sell physical, virtual, and affiliate goods. Additionally, your business can utilize the Ajax shopping cart, geolocation support, responsive design, shipping and tax calculation, Google analytics integration, and SEO optimization features that are part and parcel of the WooCommerce ecosystem.

More than 5 million websites are using WooCommerce, including leading brands like Porter and York, Clickbank and Earthbound. It's best to opt for WooCommerce if you already have a WordPress hosted domain and website. Additionally, if you have coding knowledge and are comfortable with altering themes and website codes, WooCommerce is the best choice for your business.

Differentiating Factors between Shopify, Magento, WooCommerce and Customized Solutions

#1 Scalability and Performance


  • Website speed is one of the most notable features of the Shopify platform.
  • Less scalable as compared to Magento and WooCommerce
  • For better scalability, Shopify Plus is an option- but this can increase your capital investment dramatically


  • It can easily accommodate thousands of products along with high website traffic.
  • A robust content management system assists business expansion
  • Easily scalable; increase or decrease the resources your server requires depending on website traffic.


  • Scalability is the best advantage of this platform, but individuals inexperienced with code practices will find it difficult to scale their websites as per their requirement.


  • Allows for scalability since you can separate your back-end data management from your front-end design and development.
  • Decoupling enables you to redesign your store if and when needed without changing your CMS or causing significant disruptions to your customers' experience.
  • Consider a managed hosting solution so that all aspects of your site's server will be looked after by your hosting provider.

#2 Support


  • 24×7 customer support
  • Good response time
  • Prompt with their replies and solutions
  • Get in touch with customer service via live chat, email or phone.


  • Community of around 300,000 members to provide online help
  • Direct customer support, not as prompt as required


  • Huge WordPress community for online help
  • Benefit from codes or plugins created by others in the community to add enhancements toyour website's functionality.


  • Post-launch support provided instantly.
  • The development company can provide security patches, IT support, live chat, disaster recovery, on-site/remote help

#3 Ease of Use and Understanding


  • No prior knowledge needed of coding or website development
  • Shopify provides software and hosting


  • High learning curve
  • You would need an expert's help or working knowledge of PHP, cloud hosting, HTML, etc., to understand and run the Magento website.


  • Free themes and plugins make WooCommerce easy to use
  • In the case of customizations, WooCommerce needs coding knowledge


  • Easy to use and understand since the website is developed as per your business needs.
  • Live support also ensures your business never has to be stalled because of code related issues/ website crashes.

#4 Security


  • Shopify is globally hosted, and hence the platform is secure and reliable
  • Shopify takes care of regulating the server-side maintenance
  • Shopify provides a free SSL certificate and takes care of PCI compliance


  • If you have efficient developers and hosting services, security will not be an issue.
  • Magento releases security patches on a timely basis with extensions and plugins that offer a higher security level.


  • WordPress keeps updating for bug fixes and security.
  • The WooCommerce team constantly monitors and changes the code to minimize security threats.
  • Multiple security plugins that protect your website from hackers and virus attacks


  • Integrate security measures as per your requirement
  • The eCommerce development company can see to all your authentication and security measures like authentication, encryption, and much more.
  • Constant security patches can be applied on a timely basis.

#5 Customization


  • Not very customizable
  • Users have to use the core features of whatever themes they select while building the website.
  • An extra fee is charged if you use payment gateways that are not installed in Shopify.


  • No limit on how many times theme features, SEO settings, layouts, and more can be changed.
  • This ensures that your website is as unique as possible.


  • Supports customizations for a unique website look.
  • You can add or change your themes' core features, create custom extensions or plugins, and tweak your website layout as you want.
  • If you know how to code, then access the platform's CSS, PHP, HTML type code to customize your website.


  • Customize your website as per your vision
  • Either choose existing templates or design from scratch or integrate both methods.
  • Guarantee to have a unique website in the market that customers will love because of its uniqueness

In Summary: Advantages and Disadvantages Overview


Shopify Magento WooCommerce Customized Solution
Seamlessly integrate with social networks and WordPress blogs Multiple built-in features to customize your online store Multiple advanced features for large-scale online businesses Customize your website as per needs and integrate with social networks
24/7 support available A large user and developer community to assist in issues Many free and paid WooCommerce themes to help in website customization Support available 24*7 by the development company
Set up your store within minutes No coding knowledge is needed in Magento commerce WooCommerce code is open sourced and a team of developers is needed to set up the website No coding knowledge is needed
Medium SEO support Advanced SEO features along with inbuilt analytics Good SEO support is provided Analytics can be incorporated as an advanced feature


Shopify Magento WooCommerce Customized Solution
Transaction fee is charged when a sale is made.There will be an increase in subscription costs if your business grows and you require more functions. Costs are involved in setting up your shop are comparatively higher than Shopify Extra add-ons can be expensive for small businesses Costs increase depending on features that you want to add-on, size of team, tech stack chosen etc.
Setup is simple and only includes core features Setup is complicated and time-consuming WooCommerce is an open-source platform and hence coding knowledge is needed The requirements need to be specific to develop a precise and functional store.
It’s URL structure is not apt for Search Engine Optimization. A dedicated server to host Magento is advised due to its large size Less support available for maintenance, web hosting and site security Time to market can be high if the eCommerce development company is not experienced to handle timelines

In Conclusion

Still confused? Focus on the broad criteria: Costs, technical support, customizability, and performance. Chalk out your requirements, consider future plans of expansion and make a decision! Biz4Commerce is your trusted eCommerce development platform for customized and efficient online stores. With reusable components, adept team of developers and trusted advisors, you can rest assured while we build the perfect eCommerce store for your business. Reach out to our experts for a free consultation now!!